1. Location

The pricing of your home must reflect its location. The better the location, the higher the market price. When buyers choose a location they look for access to amenities, school districts, low traffic, easy highway accessibility, proximity to parks, etc. All of these things must be taken into consideration when determining the value of your home. We cannot control the location.

2. Condition

The pricing of your home must accurately reflect its condition. Your job is to make your home bright, shiny and clean (as close to a model home as possible). Our job is to tell the world about it and gain maximum market exposure. Take a look around your home. What little things can be fixed that won’t cost a lot, but will have a big impact on how well your house shows? We will give you suggestions of things we can do to stage the house to get you the most money when you sell.

3. Market

The market is always shifting. Recession, inflation, mortgage availability, competition and the public’s perception of the health of the economy all play a role in house prices. It may be a buyer’s market (where there are a lot of houses for sale and buyers have more negotiating power) or it may be a seller’s market (where there are limited houses for sale and the sellers have more negotiating power). The pricing of your home must reflect the current market because we cannot dictate market conditions.

4. Terms

Buyers often put terms in the purchase agreement (e.g. approval of financing, home inspection, etc.). If you are willing to accept offers with such terms, you increase the buyer pool. The price of your home must reflect the terms. For example, you can often negotiate a higher sale price if you are willing to accept terms that are important to the buyer (such as a longer/shorter closing date to meet their needs). The good news is that we are experienced negotiators, so we’ll be in your corner to protect your interests.

5. Price

Price is the most important factor in the sale of your house. If you price your home too low, you leave money on the table that is rightfully yours. If you price it too high, your home languishes on the market and other agents use it as a tool to sell their listings by showing better value in competing homes. Once a house is on the market for a while, all buyers ask the same three questions:

•How long has it been on the market?
•What’s wrong with it?
•I bet they’re getting desperate, should we try a low-ball offer?

Failure to properly price your home can cost you thousands of dollars. Setting the right asking price is the single biggest factor that determines the success or failure of your home sale. That’s where our knowledge of the market and pricing expertise come in. We will help you choose the right price that will get you maximum exposure in the market, so you sell quicker for the most amount of money.